Prof. Dr. NİMET URAY
A BLOK 1. KAT 230
+90 (212) 5336532 - 1637
Eğitim
Doktora
BOĞAZİÇİ ÜNİVERSİTESİ
Pazarlama (Fakülte)
Yüksek Lisans
İSTANBUL TEKNİK ÜNİVERSİTESİ
İşletme Mühendisliği
Lisans
İSTANBUL TEKNİK ÜNİVERSİTESİ
İşletme Mühendisliği
Araştırma Alanları
- Customer Behavior in Service Context
- Marketing Communications
- Marketing Operations & Technology Interface
İş Deneyimi
2018 /
Devam Eden
İşletme Bölümü, Profesör
Kadir Has Üniversitesi
1993 /
2018
İşletme Mühendisliği Bölümü, Öğretim Üyesi
İstanbul Teknik Üniversitesi
Yayınlar
- Uray, Nimet; Ülengin, Füsun; Ulengin, Burc; Beyhan, Hidayet; Sirkeci, Kubra; Aydın, Gizem Kaya (2024), "Economic contractions and effectiveness of marketing activities: a case from the automotive industry", Journal of Marketing Analytics, DOI: 10.1057/s41270-024-00314-1
- Akdogan, Cagla Burcin; Uray, Nimet; Ulengin, Burc; Kiygi-Calli, Meltem (2024), "A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity", Business Process Management Journal, DOI: 10.1108/BPMJ-02-2024-0072
- Menguc, Bulent; Auh, Seigyoung; Ang, Dionysius; Uray, Nimet (2024), "Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior", Journal of the Academy of Marketing Science, DOI: 10.1007/s11747-024-01032-x
- Salman Unver, Sevgi; Sezgin, Selime; Uray, Nimet (2023), "Factors affecting the purchase intention of over the counter products in the self care actions of consumers", International Journal of Pharmaceutical and Healthcare Marketing, DOI: 10.1108/IJPHM-06-2021-0062
- Çağlıyor, Sandy; Tosun, Petek; Uray, Nimet (2022), "Communicating Value in Healthcare Marketing from a Social Media Perspective", International Series in Operations Research and Management Science, Springer Science + Business Media
- Demirbaş, Esra; Gültekin Salman, Gülberk; Uray, Nimet (2022), "From E-Satisfaction to E-Repurchase Intention: How Is E-Repurchase Intention Mediated by E-Satisfaction and Moderated by Traditional Shopping Attitudes?", International Series in Operations Research and Management Science, Springer Science + Business Media
- Tosun, Petek; Sezgin, Selime; Uray, Nimet (2022), "Consumer complaining behavior in hospitality management", Journal of Hospitality Marketing and Management, Vol.31, No.2, 247-264 DOI: 10.1080/19368623.2021.1941474
- Aydin, Gokhan; Uray, Nimet; Silahtaroglu, Gokhan (2021), "How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market", Journal of Theoretical and Applied Electronic Commerce Research, Vol.16, No.4, 1-23 DOI: 10.3390/jtaer16040044
- Tosun, Petek; Yanar, Merve; Sezgin, Selime; Uray, Nimet (2021), "Meat Substitutes in Sustainability Context: A Content Analysis of Consumer Attitudes", Journal of International Food and Agribusiness Marketing, Vol.33, No.5, 541-563 DOI: 10.1080/08974438.2020.1840475
- Akkan, Can; Karadayi, Melis Almula; Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Karaosmanoğlu, Elif (2020), "Efficiency analysis of emergency departments in metropolitan areas", Socio-Economic Planning Sciences, Vol.69, DOI: 10.1016/j.seps.2019.01.001
- Ekinci, Yeliz; Uray, Nimet; Ülengin, Füsun; Duran, Cem (2018), "A segmentation based analysis for measuring customer satisfaction in maritime transportation", Transport, Vol.33, No.1, 104-118 DOI: 10.3846/16484142.2015.1079800
- Nacar, Ramazan; Uray, Nimet (2016), "The challenge of international market segmentation in emerging markets", Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy,
- Nacar, Ramazan; Uray, Nimet (2016), "The challenge of international market segmentation in emerging markets", International Business: Concepts, Methodologies, Tools, and Applications,
- Mengüc, Bülent; Uray, Nimet (2015), "The Influence of Prior Experience on Amount of Search and Serach Correlates: A Study for Computer Serach Behavior of Industrial Firms", Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature
- Menguc, Bulent; Uray, Nimet (2015), "Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey", Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature
- Menguc, Bulent; Uray, Nimet (2015), "An Extended Model of Consumer Knowledge Assessment: A Cross-National Study", Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature
- Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, Burç (2014), "Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model", European Journal of Operational Research, Vol.237, No.1, 278-288 DOI: 10.1016/j.ejor.2014.01.014
- Nacar, Ramazan; Burnaz, Sebnem; Uray, Nimet (2014), "Culture and websites interaction: Issues and perspectives", Cross-Cultural Interaction: Concepts, Methodologies, Tools and Applications,
- Ekinci, Yeliz; Ulengin, Füsun; Uray, Nimet (2014), "Using customer lifetime value to plan optimal promotions", Service Industries Journal, Vol.34, No.2, 103-122 DOI: 10.1080/02642069.2013.763929
- Nacar, Ramazan; Burnaz, Sebnem; Uray, Nimet (2013), "Culture and websites interaction: Issues and perspectives", Cultural and Technological Influences on Global Business,
- Uray, Nimet; Vardar, Nukhet; Nacar, Ramazan (2012), "International marketing-related outward FDI motives: Turkish MNCs' experience in the EU", Progress in International Business Research, Vol.7, 305-338 DOI: 10.1108/S1745-8862(2012)0000007016
- Tokman, Mert; Banu Elmadag, Ayse; Uray, Nimet; Glenn Richey, R. (2007), "Exploring the development of supply chain international joint ventures", International Journal of Physical Distribution & Logistics Management, Vol.37, No.6, 442-453 DOI: 10.1108/09600030710763369
- Ülengin, Füsun; Uray, Nimet (2005), "Adoption of information technology in supply chain management: Experiences of turkish firms", Journal of Transnational Management, Vol.10, No.2, 3-31 DOI: 10.1300/J482v10n02_02
- Uray, Nimet; Ulengin, Fusun (2003), "Logistics organization dilemma: Turkish managers' perspectives", Journal of Euromarketing, Vol.13, No.1, 27-50 DOI: 10.1300/J037v13n01_03
- Uray, Nimet; Burnaz, Sebnem (2003), "An analysis of the portrayal of gender roles in Turkish television advertisements", Sex Roles, Vol.48, No.1-2, 77-87 DOI: 10.1023/A:1022348813469
- Sezgin, Selime; Uray, Nimet; Burnaz, Sebnem (2000), "Marketing practices and performance of the turkish clothing industry firms exporting to the european union", Advances in International Marketing, Vol.10, 163-190
- Ülengin, Füsun; Uray, Nimet (1999), "Current perspectives in logistics: Turkey as a case study", International Journal of Physical Distribution & Logistics Management, Vol.29, No.1, 22-49 DOI: 10.1108/09600039910253869
- Uray, Nimet; Mengüç, Bülent (1996), "Testing the cross-cultural generalizability of the scale of consumer attitudes toward marketing and consumerism", Journal of International Consumer Marketing, Vol.9, No.2, 65-92 DOI: 10.1300/J046v09n02_04
Projeler
| Proje Adı | Görevi | Proje Türü | Fon Kuruluşu | Proje Tarihleri |
|---|---|---|---|---|
| Yapay zeka temelli (dijital) hizmetlerin algılanan özellikleri, ortak değer yaratma ve devamlı kullanım niyeti etkileşiminin incelenmesi: MS Hastaları Üzerine bir Araştırma | Yürütücü | Ulusal Proje | TÜBİTAK ARDEB |
20.11.2023 20.11.2025 |
| Pazarlama ve Tüketici Odaklı Faktörlerin Firma Performansı Üzerindeki Dinamik Etkilerinin Analitik Modellerle İncelenmesi | Yürütücü | Ulusal Proje | TÜBİTAK ARDEB |
01.09.2020 01.03.2022 |
Verilen Dersler
| Ders Adı | Ders Kodu | Dönem |
|---|---|---|
| Çok Değişkenli Veri Analizi | BA656 | 2023/24 Bahar |
| İşletmelerde Sürdürülebilirlik ve Etik | KHAS1730 | 2023/24 Bahar |
| Stratejik Pazarlama Yönetiminde Seçilmiş Konular | BA654 | 2023/24 Bahar |
| Araştırma Yöntemleri ve Bilimsel Etik | SGS601 | 2023/24 Güz |
| Araştırma Yöntemleri | BUS401 | 2023/24 Güz |