PETEK TOSUN

Doç. Dr.
 PETEK TOSUN

İşletme Bölüm Başkan Vekili

A BLOK 1. KAT 239

+90 (212) 533 65 32 / 1608

petek.tosun@khas.edu.tr

CV

Google Scholar

ORCID

LinkedIn

Eğitim

Doktora

İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme

Yüksek Lisans

İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme

Lisans

İHSAN DOĞRAMACI BİLKENT ÜNİVERSİTESİ
Ekonomi

Araştırma Alanları

  • Hizmet Pazarlaması (Finansal Hizmetler, Turizm, Yüksek Öğrenim), Tüketici Davranışları, Pazarlama Yönetimi (Marka Yönetimi)

İş Deneyimi

2019 / 2019 Dr. Öğr. Üyesi
MEF Üniversitesi

2022 / Devam Eden Doç. Dr.
Kadir Has Üniversitesi

İdari Görevler

Görev Adı Görev Yeri Başlangıç tarihi Bitiş Tarihi
İşletme Bölüm Başkan Vekili İşletme Bölümü 01.09.2024
İşletme Bölümü ÇAP-Yan Dal Koordinatörü İşletme Bölümü 22.08.2022 31.08.2024

Yayınlar

  • "Connecting through chatbots: residents’ insights on digital storytelling, place attachment, and value co-creation",
    Tosun, Petek; Uslu, Abdullah; Erul, Emrullah; , Current Issues in Tourism, (2025) Vol.28, No.4, 561-584 DOI: 10.1080/13683500.2024.2316857
  • "Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word-of-Mouth (NWOM)",
    Tosun, Petek; Cagliyor, Sandy Ipeker; Gürce, Merve Yanar; , International Journal of Consumer Studies, (2024) Vol.48, No.6, DOI: 10.1111/ijcs.13099
  • "Tourist personality, value co-creation, and emotional well-being",
    Uslu, Abdullah; Tosun, Petek; , International Journal of Consumer Studies, (2023) DOI: 10.1111/ijcs.12995
  • "Examining the Impact of the Fear of Missing Out on Museum Visit Intentions",
    Uslu, Abdullah; Tosun, Petek; , Journal of Hospitality and Tourism Research, (2023) DOI: 10.1177/10963480231168608
  • "The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis",
    Tosun, Petek; Köylüoğlu, A. Selçuk; , International Journal of Bank Marketing, (2023) DOI: 10.1108/IJBM-03-2022-0137
  • "The impact of perceived corporate social responsibility on consumer happiness and brand admiration",
    Tosun, Petek; Tavşan, Nihat; , Management Decision, (2023) DOI: 10.1108/MD-10-2022-1441
  • "The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector",
    Tosun, Petek; Tosun, Gökhan; , Journal of Fashion Marketing and Management, (2023) DOI: 10.1108/JFMM-09-2022-0198
  • "User-generated and brand-generated content as indicators of university brand personality and business strategy",
    Karadağ, Hande; Tosun, Petek; Ayan, Büşra; , Journal of Marketing for Higher Education, (2022) DOI: 10.1080/08841241.2022.2056281
  • "Consumer complaining behavior in hospitality management",
    Tosun, Petek; Sezgin, Selime; Uray, Nimet; , Journal of Hospitality Marketing and Management, (2022) Vol.31, No.2, 247-264 DOI: 10.1080/19368623.2021.1941474
  • "Transforming universities for a more competent society: Digitalization and higher education"
    , Tosun, Petek; , Multidisciplinary Perspectives Towards Building a Digitally Competent Society, (2022)
  • "Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth",
    Tosun, Petek; Yanar Gürce, Merve; , Journal of Financial Services Marketing, (2022) DOI: 10.1057/s41264-022-00194-5
  • "Unethical sales practices in retail banking",
    Tosun, Petek; , International Journal of Bank Marketing, (2020) Vol.38, No.6, 1305-1327 DOI: 10.1108/IJBM-02-2020-0074
  • "Consumer comments about meat anti-consumption",
    Tosun, Petek; Yanar Gürce, Merve; , British Food Journal, (2018) Vol.120, No.10, 2439-2453 DOI: 10.1108/BFJ-12-2017-0685

Verilen Dersler

Ders Adı Ders Kodu Dönem
Pazarlama Teorisi BA650 2024/25 Bahar
Pazarlamanın Prensipleri BUS331 2024/25 Bahar
Pazarlamanın Prensipleri BUS331 2024/25 Güz